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NOW LOOK
AGAIN.

Visual Thinking for a World of Numbers, Charts and Headlines

You read charts, numbers and headlines every day. Nobody taught you how to see them.

This book is a series of small visual experiments. You will spot dots that don't exist, believe a trend that isn't there, and fall for a chart that lies with its axis. Then you'll learn why.

Try one page

42.

Is 42 a lot?

Bar chart: a bar of 42, then the same bar next to a bar of 300 42 300

Illustrative data.

Inside the book

13 questions that change how you see.

PART ONE

SEE.

See what others miss.

  1. 1IntroductionCan you learn visual thinking?
  2. 2AttentionWhat do you notice?
  3. 3PerceptionWhat do you actually see?
  4. 4ComparisonCompared to what?
  5. 5ContextIn what context?
PART TWO

THINK.

Question what you see.

  1. 6PatternsWhat repeats?
  2. 7RelationshipsWhat is connected?
  3. 8ChangesWhat changed?
  4. 9InterpretationWhat does it mean?
PART THREE

COMMUNICATE.

Turn data into understanding.

  1. 10SimplicityWhat matters most?
  2. 11StorytellingWhat is the story?
  3. 12DesignHow should it look?
  4. 13Visual thinkingWhat do you understand?

Understandable in 5 seconds.
Interesting for 5 minutes.

For schools, universities and companies

LOOK AGAIN workshops

A 90-minute interactive session built on short visual challenges: individual decisions, pair comparison, group interpretation and redesign. Participants practise how to notice, compare, contextualise and simplify information.

Ask about a workshop

About the author

FRANK SOMAR.

Frank Somar is the pen name of Francisco Ramos, an Associate Professor at Universitat Jaume I (Spain) with more than twenty years of experience teaching computer graphics and data visualization.

He grew up building things with LEGO and pixels. He still plays with pixels. Now he calls it work.

Read the name backwards. Look again.